Going off what RedmondG said, I feel like Nintendo tried to compete and lost. But then they realized they didn't have to compete in the same sense as the other consoles. They have a strong hold on the handheld market. But when it comes to home consoles, they don't seem like they're trying to compete. They have these weird ideas that seem to work for them.
Nintendo doesn't come off as a hardcore console name, but more of a relaxing casual system that every household has just because it's Nintendo and it's affordable.
That being said, I feel like the Switch was a console too many people slept on. I absolutely love my Switch.